content marketing is the creation and sharing of information that is both relevant to your business and seen as valuable by your businesses' target audience. There are many different content marketing tactics available. The critical difference between this form of marketing and traditional marketing is that content marketing indirectly stimulates interest in your company, brand or products as opposed to explicitly promoting a particular product or service.There are various ways that businesses or organizations can distribute content to get the attention of people they believe will be interested in what they have to offer.Content marketing is Kind but context and quality of your content are key. You need to have a content marketing strategy where you have the right message, which resonates with your target audience. Using different content formats is also important.Content is an Efficient Way to Help Your Customers. Good content marketing leads customers into a trusting relationship with the brand.